Exciting Concept & Design!

After working with The Jockey Club for a number of years, they approached us to design and build three units to enable them to promote their in house brand, Purely Prosecco. 

The objective is to increase prosecco sales from their external bars across their 15 different racecourses.

It needed to be functional, as well as eye-catching to draw in the crowds at their racing events.

Read our approach to the project below.

Horsebox Bar - The Jockey Club

Client

The Jockey Club are the largest commercial racing organization within the UK operating across 15 racecourses since 1750. We have been working with them for a number of years providing them with high quality bars at their racecourses.

Brief

The Jockey Club approached us to design and build three units to enable them to promote their in house brand “Purely Prossecco” and increase prossecco sales from their external bars across their racecourses. Their requirements where to provide a functional eye-catching offering that will enable them to establish their prossecco brand.

Our Approach

We worked with The Jockey Club to create an exciting concept and design to reflect the history of The Jockey Club and brand. We converted three horseboxes with extended bar areas and sun parasols to increase serving area. Finished with reclaimed timber counter tops, custom lighting, Belfast sinks and timber paneling the bars create a striking impact for the their brand and a great place to enjoy prossecco at the races.

Each bar is completely self contained for transport and designed to allow easy set up for the different teams across the Jockey Club racecourses.

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